The common mistake that a merchandiser does during sending e-mail

The common mistake that a merchandiser does during sending e-mail

E-mail is written the record of the communication. The act of sending an e-mail is instantaneous, but that does not mean the writer can expect an instant response. For business e-mail, some time people fail to focus on the key matter because of wrong selection in words & expressions. In merchandising, e-mail is the most important tools for business communication & most of the business decisions come through e-mail only. So if the email communication is not effective then Merchandiser definitely faces hundreds of problems.

1. Wrong subject line: Many of the merchandisers doesn’t think to change the subject line when writing an e-mail. Sometimes one subject line contains several discussions in the mail body that makes confusion in the mind of the recipient.
2. Long sentences: Another wrong thing is to put a long sentence to represent a serious issue thinking that recipient is well known in the language. Actually short sentence & simple word is more effective for easy understanding.
3. Missing proper attachment: Improper document in the attachment may not be suitable to get a response in favor. A picture can be equivalent to hundreds of boring words.
4. Selection of wrong words: Due to wrong selection of words merchandiser fails to manage customer over a serious issue. ‘We can’t do it’ seems rude & ‘We are not able to do it’ is softer but refusal.
5. Massive anger expression: When merchandiser gets angry some time express it through a message in a rude manner & later feels sorry.
6. Missing proper references: Reference means – giving the date, correct quantity or correct calculation.
7. Assume all the recipients know about the subject: Every one of the recipients may not be sound technically or does not know history, so a bit explanation in the message helps everyone to understand what is happening.
8. Fail to focus on key information: An email can contain different information but all of it may not be important at the same level for the recipient. So if merchandiser fails to focus the most important & urgent issues in the mail then the recipient may not be aware enough.